Bill Easterly, VP of Operations and Development standing wtih 12-time Monster Jam World Finals champion, Tom Meents at Monster Jam Thunder Alley at Dorney Park.
Before he was managing the operations of Monster Jam and bringing the action across the globe, Bill Easterly got his first taste of the competitive automotive industry at the old Dorney Park Speedway. Bill “grew up on it” and remembers the Speedway as where he became a fan of automotive vehicles.
Twenty-five years later, Monster Jam Thunder Alley gave Bill the opportunity to bring Monster Jam to his hometown, something he never imagined to happen. He loves how Dorney Park “combines the old and the new,” and for him, bringing the all-new Monster Jam Thunder Alley to his hometown amusement park did just that: combined his past and his present.
“Dorney Park is the catalyst of my competitive automotive career.” - Bill Easterly
Left: Dorney Park Morning Call Advertisement 1949 // Right: "The starter sets the field in motion at the Dorney Park Speedway. Ken Golden is the man with the flag. (Photograph by Burt Sawyze for Call-Chronicle, courtesy of Bob Ott.)" Reprinted from "Dorney Park, Pennsylvania (Images of America Series)" (page 75) by Wally Ely & Bob Ott, 2003, Arcadia Publishing SC.
Monster Jam Thunder Alley at Dorney Park has been an experience unlike any other for Bill and his staff. They immediately felt this intimacy of this location and enjoyed having the ride truck course located so close to the midway and seeing the reaction on guests’ faces. The Monster Jam Thunder Alley team had high expectations for guests of the Lehigh Valley, and those expectations were exceeded. “Super fans came out in loads, and those who were not avid Monster Jam fans warmed up to us right away,” Bill recalls about opening weekend.
Currently living in Florida with his wife, who is also from the Lehigh Valley, Bill still cares greatly about the area and enjoys seeing its growth. During his stay at Dorney Park, he took the time to visit his parents and family, and even had the chance to see his nieces visit the park and check out the project he cares so deeply about: Monster Jam Thunder Alley. Oh, and a visit or two to the Stainless Steel diners. “You can count on having a good meal there,” Bill told his guys. The first place he visited, though? Yocco’s. Right off the plane.
“Dorney Park and Monster Jam are two different industries but share common goals,” says Bill. “Putting these two brands together is really powerful.” Bill and his Monster Jam Thunder Alley team have greatly enjoyed their tour of some Cedar Fair parks, and are excited to see what the future of Monster Jam Thunder Alley holds.
The Dorney Park Speedway operated from 1938 - 1986.